It could be argued that we didn’t know any better when we switched from
wood to coal for power or whale oil to crude oil for lighting — although the greenhouse effect has been studied for more than 200 years, at least since
French mathematician and physicist Joseph Fourier described what is now
called the “greenhouse effect” in 1824.
As recently as the early 20th century, when the human population was much smaller, it seemed the planet offered limitless bounty, that there was plenty
of land, timber, minerals and fossil fuels to create prosperity and profits.
In North America especially, industrialists saw that selling gas-guzzling
cars and building infrastructure for them could generate enormous profits
for the newly booming oil and auto industries. People were convinced that travelling in their own massive, inefficient vehicles was the key to freedom.
Although capitalism has always been based on growth, and consumerism
took hold in the United States early in the 20th century, today’s rampant
resource-depleting consumerism really kicked into high gear after the Second World War.
In 1955, retail analyst Victor Lebow wrote, “Our enormously productive
economy demands that we make consumption our way of life, that we
convert the buying and use of goods into rituals, that we seek our spiritual satisfaction and our ego satisfaction in consumption. … We need things
consumed, burned up, worn out, replaced and discarded at an ever-increasing rate.”
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